At ENTRADA, healthcare is more than our business. We harness the
powerful combination of medical science, communications, education and emerging
technology to reimagine engagement in healthcare. With decades of combined experience,
we have distilled our working philosophy into 5 core beliefs.
1. We believe in our clients.
Our clients are transforming healthcare, pioneering medicine and delivering care that
supports personal and public health. Their work inspires us to be collaborators
committed to amplifying their ability to deliver care, compete strategically and expand
2. We believe each person has the right to health and information.
Today, we all face unprecedented challenges from the COVID-19 pandemic and glaring
health disparities in our communities. The healthcare community has the potential to
ensure each person can make informed choices and lead increasingly healthy lifestyles.
At ENTRADA, we see our work as a profound responsibility to change lives through the
power of insight, information and inspiration.
3. We believe healthcare must evolve.
We’ve spent decades working with healthcare companies that make decisions based on
beliefs that haven’t been validated. We are committed to transforming the approach to
a more empathetic patient-centric system. Our disciplined three-phased process
reimagines healthcare consulting and communications. We uncover entrenched beliefs,
develop strategic pathways, innovate with design thinking, reimagine engagement and
build technology that drives lasting change.
4. We believe there is a better way to solve complex challenges.
Using the principles of design thinking, we place people at the center of our work to
understand their goals, needs and pain points. As we question assumptions about how
stakeholders think and make choices, we develop empathy for their lived experience and
the challenges they face. We use a hands-on approach to create rapid iteration and
prototyping to surface the insights needed to craft truly innovative, user-centric
solutions with the potential to drive healthcare transformation.
5. We believe in each other.
We’re a close-knit team that believes in transparency and the belief that great ideas
can come from anywhere in our company. We do our best work when we build on each
other’s strengths to bring new perspectives, fresh thinking and varied frameworks based
on our collective talents. Our collaboration across disciplines inspires us to push
harder, dig deeper and create transformative work for, and with, our clients.