
Yogesh Verma
January 20, 2023
For a concept that was supposed to be dying, QR codes are everywhere these days.

Kirsten York
March 25, 2022
Believing something is true is completely different than knowing something is true.

Carlo Calcagni, RPh
January 24, 2022
Content must be genuinely valuable to the provider—leave the gimmicks to others.

Yogesh Verma
July 5, 2021
State-level momentum for comprehensive privacy bills is at an all-time high after the CCPA passed.

Lucy Kim
July 1, 2021
Having a large database is impressive, but making an impact on your readers is what really makes a CRM program successful.

Erika Kenney, MPH
June 30, 2021
We have a long way to go to make health education more inclusive, but it’s entirely possible.

Bethanne Toci
May 20, 2021
Ensuring collaboration among hybrid teams

Bethanne Toci
April 15, 2021
It’s no longer B2B or B2C, it’s H2H: Human to Human.

Bethanne Toci
March 22, 2021
Have you recently heard the term “design thinking” and wondered if it pertains to your business?

Daniella Koren
April 2, 2020
Most people are looking at their homes with a new eye because now your family dynamic and schedules are totally different than they were pre-COVID-19.

Daniella Koren
April 20, 2020
Once we went virtual, I missed the intangible aspect of work culture. I realized that ideas and bonds are formed in between the scheduled structure.

Daniella Koren
March 27, 2017
[We] are not simply communicating with “customers” who want consumer goods or services, rather people who are searching for answers about something that’s far more vital.

Daniella Koren
February 28, 2017
Marketers need to understand what works, what doesn’t, and the methods of delivery that resonate with patients.

Daniella Koren
November 25, 2016
Social media and online boards are some of the best means of connecting with rare disease and undiagnosed communities.

Daniella Koren
October 28, 2016
We must be cognizant of the fact that many patients have different education needs and that many will do their own research.

Daniella Koren
September 6, 2016
More organizations are being formed to address the medical and emotional needs of those with rare diseases.

Daniella Koren
July 16, 2018
While it is important that the patient and his or her team understand the planned treatment and the possible side effects, some people do not feel comfortable talking with a doctor.