7 WAYS TO USE QR CODES TO REACH A HEALTHCARE AUDIENCE
January 20, 2023
For a concept that was supposed to be dying, QR codes are everywhere these days.
ARE ENTRENCHED BELIEFS STIFLING YOUR TEAM’S ABILITY TO INNOVATE?
March 25, 2022
Believing something is true is completely different than knowing something is true.
ENGAGING HEALTHCARE PROVIDERS ON MOBILE: WHAT WORKS?
Carlo Calcagni, RPh
January 24, 2022
Content must be genuinely valuable to the provider—leave the gimmicks to others.
“SORRY TO SEE YOU GO” - CCPA IS NOT
July 5, 2021
State-level momentum for comprehensive privacy bills is at an all-time high after the CCPA passed.
DOES YOUR CRM PROGRAM HAVE SUPER ENGAGERS?
July 1, 2021
Having a large database is impressive, but making an impact on your readers is what really makes a CRM program successful.
WHY HEALTH EDUCATORS ACROSS INDUSTRIES MUST PRIORITIZE HEALTH LITERACY
Erika Kenney, MPH
June 30, 2021
We have a long way to go to make health education more inclusive, but it’s entirely possible.
REIMAGINING COLLABORATION IN A REMOTE HYBRID MODEL
May 20, 2021
Ensuring collaboration among hybrid teams
5 DEFINING FEATURES OF H2H MARKETING
April 15, 2021
It’s no longer B2B or B2C, it’s H2H: Human to Human.
DESIGN THINKING IS ESSENTIAL IN HEALTHCARE MARKETING
March 22, 2021
Have you recently heard the term “design thinking” and wondered if it pertains to your business?
HOW YOUR WORK ENVIRONMENT IMPACTS YOUR PRODUCTIVITY
April 2, 2020
Most people are looking at their homes with a new eye because now your family dynamic and schedules are totally different than they were pre-COVID-19.
HOW TO EFFECTIVELY CONNECT AND DISCONNECT FROM YOUR TEAM
April 20, 2020
Once we went virtual, I missed the intangible aspect of work culture. I realized that ideas and bonds are formed in between the scheduled structure.
WHY RELEVANCE AND RESPONSIVENESS BOOSTS ROI
March 27, 2017
[We] are not simply communicating with “customers” who want consumer goods or services, rather people who are searching for answers about something that’s far more vital.
THE ABCs OF A/B TESTING IN HEALTHCARE MARKETING
February 28, 2017
Marketers need to understand what works, what doesn’t, and the methods of delivery that resonate with patients.
HEALTHCARE MARKETING TO THE UNDIAGNOSED AND THOSE WITH RARE DISEASES
November 25, 2016
Social media and online boards are some of the best means of connecting with rare disease and undiagnosed communities.
HOW MUCH DO PATIENTS REALLY WANT TO KNOW ABOUT THEIR CONDITION?
October 28, 2016
We must be cognizant of the fact that many patients have different education needs and that many will do their own research.
HOW ISOLATION IMPACTS THOSE SUFFERING WITH RARE DISEASE
September 6, 2016
More organizations are being formed to address the medical and emotional needs of those with rare diseases.
TWO BIG Cs FOR CANCER PATIENTS: COMPASSIONATE COMMUNICATION
July 16, 2018
While it is important that the patient and his or her team understand the planned treatment and the possible side effects, some people do not feel comfortable talking with a doctor.