Discover our human-centric approach to solving complex healthcare challenges

We are a healthcare innovation consultancy that transforms strategic thinking and solutions for companies in the life sciences.
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Our approach ensures we dig deep to uncover the real challenges and help remove barriers to reveal smart strategies and novel solutions.
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What we know

We have learned that you can’t rely on an old belief system to make critical brand decisions. We call these ENTRENCHED BELIEFS or EBs. By bringing these EBs to the surface, we can help you take the risks needed to break out of your comfort zone, pushing past the obvious to get to transformative solutions.

Our workshops show you how to examine your own entrenched beliefs, and how to put them aside so you can hear other viewpoints empathetically. This process ultimately creates common ground where internal stakeholders can come together to make those small shifts in alignment that will foster decision-making, thereby setting the stage for all other strategic frameworks.

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EB
Challenge
The Challenge

How might we shorten the time to knee replacement surgery?

Learn how we revealed the EBs that were holding patients back.

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Calling it like we see it
We recently spent time thinking about what healthcare might look like in 2022. Take a look at our thoughts about innovation, patient journeys, hybrid environments, and much more. details-white See our future-forward thinking

Featured Case Studies

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Featured Insights

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