What is an EB?
Our Approach │ Entrenched Beliefs

We Were Built to Challenge Traditional Thinking

EBs can influence behavior, perceptions, responses, and most importantly — decision-making.

entrenched beliefs

We start by uncovering entrenched beliefs (EBs): Those deep-rooted, preconceived notions that define how we view a specific situation and act within it.

uncover rooted entrenched beliefs

Our research uncovers EBs to surface insights and solutions rooted in the users’ experiences, and then we use immersion techniques to validate our findings. Once validated, we begin to form the strategic frameworks.