Insights

The Think Tank

Read on about how we think and what can happen when current beliefs get in the way of progress.
HOW YOUR WORK ENVIRONMENT IMPACTS YOUR PRODUCTIVITY
Daniella Koren
Most people are looking at their homes with a new eye because now your family dynamic and schedules are totally different than they were pre-COVID-19.
HOW TO EFFECTIVELY CONNECT AND DISCONNECT FROM YOUR TEAM
Daniella Koren
Once we went virtual, I missed the intangible aspect of work culture. I realized that ideas and bonds are formed in between the scheduled structure.
WHY RELEVANCE AND RESPONSIVENESS BOOSTS ROI
Daniella Koren
[We] are not simply communicating with “customers” who want consumer goods or services, rather people who are searching for answers about something that’s far more vital.
THE ABCs OF A/B TESTING IN HEALTHCARE MARKETING
Daniella Koren
Marketers need to understand what works, what doesn’t, and the methods of delivery that resonate with patients.
HEALTHCARE MARKETING TO THE UNDIAGNOSED AND THOSE WITH RARE DISEASES
Daniella Koren
Social media and online boards are some of the best means of connecting with rare disease and undiagnosed communities.
HOW MUCH DO PATIENTS REALLY WANT TO KNOW ABOUT THEIR CONDITION?
Daniella Koren
We must be cognizant of the fact that many patients have different education needs and that many will do their own research.
HOW ISOLATION IMPACTS THOSE SUFFERING WITH RARE DISEASE
Daniella Koren
More organizations are being formed to address the medical and emotional needs of those with rare diseases.
TWO BIG Cs FOR CANCER PATIENTS: COMPASSIONATE COMMUNICATION
Daniella Koren
While it is important that the patient and his or her team understand the planned treatment and the possible side effects, some people do not feel comfortable talking with a doctor.