We are a team of experienced researchers, strategists, creatives, technologists and project leads — who’ve spent
decades helping others understand what happens when you operate under an outdated belief system to inform your
decisions. We’re different, on purpose. As a strategic consultancy, we greet challenges with open minds as we
immerse ourselves in finding solutions that bring insights and empathy to solve healthcare’s most complex
"I’m passionate about building a team of like-minded problem solvers. Helping solve the challenges
that lead to the improvement in the quality of patients’ lives. These challenges aren’t always
easy, but we don’t do things because they’re easy; we do things because they’re difficult."
"My passion for patient engagement, data-driven marketing and analytics has been the driving force
in my career. I believe that if we can harness the power of education and positive relationships,
we can help make the world a healthier place. I enjoy thinking outside the box, remaining agile,
and focusing on the results."
"I have always been fascinated by solving complex problems. I never met a puzzle, riddle, or
brain teaser I didn’t love! I apply that same ‘no stone left unturned’ philosophy and passion for
strategic thinking to helping our clients tackle their most difficult brand and market challenges
"I love co-creating with our clients. Rethinking impossible. Reimagining possible. We don’t simply
repurpose old tactics, we create innovative solutions for today’s challenges by using the
principles of design thinking to iterate and prototype new solutions."
"I chose healthcare advertising early in my career because I knew I wanted to make a difference.
I am passionate about identifying patient challenges and translating them into opportunities to
provide the best experience possible."
"I love working with a team that rises to any challenge. My goal is to help provide the solutions
that will make a difference in patients’ lives."
"Seeing projects that I have worked on being used by people I love inspires me to design
"The power of technology is infinite. You don’t need to be a physician or a degree in medicine to
impact the lives of patients in a positive way. This is what keeps me going and love what I do
as Head of Technology at ENTRADA."
"Every challenge is an opportunity for a solution. What I face most often with our clients is
this: Do they have the will to dig deep and partner with us to create user-centric solutions?
When they do, we’re able to create solutions that drive change and increase value."
"Public Health is my calling so I’m passionate about improving patients’ knowledge about and
access to essential health services. I enjoy analyzing patients’ complex barriers to and
determinants of health to help our team come up with smart solutions."
"Project Management is a passion of mine because you get to experience and learn the entire
process of every project you are involved with. You have the opportunity to collaborate and
problem solve with each department to improve efficiencies in the process from start to finish."
"Real people are at the heart of what we do in healthcare marketing. I am motivated by the
opportunity to introduce people to products or therapies that could improve their lives."
"I love working in healthcare because of the emotional connection. In order to do the best work
for our clients we need to connect to patients and truly empathize with them."
"My goal as a Project Manager is to make the team’s lives easier. Assisting them based on their
unique needs makes our process run smoothly and affords us the flexibility we need to be successful."
"Operations management is crucial to the sustainability of an organization. I believe the key is
adaptability. Without it, you will not be able to pivot when new requirements or demands arise."
"What I enjoy best about my role as Senior Project Specialist is the variety in the work and the
team I get to work with each day. I enjoy taking a project from conception through to completion.
Additionally, it is rewarding knowing that I am part of a team that is focused directly on
positively impacting the patient."